Seasonal Packaging

 

HOW SEASONAL PACKAGING CAN BENEFIT BUSINESS

Mick Clark said: “Deciding what to spend depends on the product and how limited it is. If something has a higher retail value, you can probably afford to enhance it significantly. Whereas you might need to limit what you spend if your business is small. If companies have a limited amount of time, they might have to use an external packer who might add the extras on for an additional cost.” 

We are seeing more and more companies trying not to steer too far away from the original design and only making minor changes during the festive seasons. 

The last thing people want is for mountains of stock to be leftover and having to sell them for rock‑bottom prices once the occasion has been and gone. By adding something that can be removed such as a label or ribbon, you can quickly revert it and be able to sell the product after the event. 

Seasonal packaging can be cost-effective, especially if brands haven’t updated their designs in a while, but it’s important to keep an eye on your budget and see what makes commercial sense. Brands could even focus on winter packaging and make it less about Christmas so they can keep the product on the shelf after the New Year and reduce some of the risks. When designing seasonal packaging, it’s vital to keep the brand or product recognizable to avoid confusing consumers. 

Seasonal packaging is a fun way for companies to let loose and mix up their traditional brand identities, but going too far may cause you to lose customers, not gain them. Clever seasonal packaging may be the deciding factor for a customer trying to choose between your product and a cheaper, more generic option. Creating a seasonal design for your product packaging at a different time of year is far more likely to make your brand stand out (after all, everyone reaches a saturation point with snowflakes and candy canes!) 

Strong colours that pop, like neon green or bright yellow, can easily attract attention for a brand. Playing around with the colours to make them do something different will garner more attention. During the holidays, consumers are primed to search out ‘appropriate’ products for gifting. This makes a seasonal packaging design a major asset. It makes the brand relevant in consumer's minds and creates a sense of exclusivity. 

Packaging can look good without going overboard, and consumers have started taking notice of this trend. No matter what kind of packaging you go with, never forget the target audience you want to reach. Keep toward a minimalist approach, so long as the packaging isn’t cluttered and unreadable. If the consumer can’t tell what you sell, then the packaging doesn’t serve its intended purpose.